Incentive schemes target single occupancy commuters
Fuente: ITS Internacional NAFTA
Andrew Bardin Williams looks at state-run schemes to encourage green transportation habits with raffles, gift cards, competitions and frequent traveller points. The societal benefits of green transportation are obvious: less congestion, cleaner air and healthy economy. Equally the advantages for individuals are pretty clear too: a healthy lifestyle, freedom of movement and the feeling of being a part of something greater than oneself.