Xerox takes youthful view of future transport
Fuente: ITS Internacional NAFTA
Xerox’s David Cummins talks to Colin Sowman about the lessons for city authorities from its survey of younger peoples’ attitude to transport. There can be no better way to get a handle on the future of transport demand than to ask the younger generation about how they view and consume today’s transport. Sociologists have called this group Generation Z those born between 1995 and 2007 which will make up 40% of all US consumers by 2020.